New Book Guides Communication Pros on What Technology to Use and How to Use It
The new book by Dan Solomon and Brian Reich, Media Rules: Mastering Today’s Technology to Connect with and Keep Your Audience, is a road map as well as a guidebook. When it comes to communicating with an ever-evolving audience, today’s organization has more than enough tools to get the job done—blogs, podcasts, social networks, search advertising, and much more. Yet the combination of rapid technological innovation and continuous social shifts have left many organizations—from the largest who online videos and sophisticated ad campaigns to the smallest using only snail mail—struggling to navigate the new waters. Media Rules! helps guide you safely ashore, giving you a direction to follow to get your message out to the right audience with the right, interactive vehicle.
Dan Soloman
Co-author Dan Solomon is CEO of Virilion, a full-service, interactive agency with a ten year history of helping major organizations and institutions transform their ideas into results through digital media. Dan has written for the Washington Post, PRSA Tactics and is a regular source for reporters writing on online advertising and communications.
Brian Reich
Brian Reich is a principal at Echo Ditto. He is a regular speaker and writer on the issues involving the impact of the internet and technology on politics, society, and the media. He is the editor of the blog Thinking about Media and contributes to The Hotline and to Personal Democracy Forum.